Our identity.
Your Peterborough.
The Discover Peterborough identity is designed to give the city a confident, recognisable voice. If you are promoting Peterborough, working with us, covering the city in the media or supporting one of our projects, you can download the approved brand assets here.
More Than You Imagine
A shared mark for a city worth discovering.
Discover Peterborough exists to tell Peterborough’s story with confidence, consistency and ambition.
Our identity brings that work together. It can be used by partners, organisations and media when promoting Discover Peterborough, supporting our activity or helping audiences connect with the city.
The approved logo is available in two colour treatments and in formats suitable for both digital and professional design use. Please use the supplied artwork rather than recreating or modifying the mark.
Choose your logo.
Use Cornelius Blue on light backgrounds and the white version on dark, coloured or suitable photographic backgrounds.
Cornelius Blue
The primary Discover Peterborough logo for websites, digital campaigns, social media and presentations on light backgrounds.
White
For digital use on dark or strongly coloured backgrounds and carefully selected photography where sufficient contrast can be maintained.
Cornelius Blue
Scalable vector artwork for professional design, brochures, print, signage and applications where the logo needs to remain perfectly sharp at any size.
White
Scalable white artwork for professional applications on dark or coloured backgrounds, including print, signage and large-format design.
Keep it unmistakably Peterborough.
Consistent use makes the identity stronger. A few simple principles help the mark remain clear, confident and recognisable.
Do
- Use the official artwork exactly as supplied.
- Leave generous clear space around the complete mark.
- Use Cornelius Blue on light backgrounds.
- Use the white logo where a dark background provides strong contrast.
- Keep the logo prominent, balanced and easy to read.
Don’t
- Redraw, stretch, compress or crop the logo.
- Change its colours, typography or arrangement.
- Add drop shadows, outlines, effects or filters.
- Place it over an image where contrast is poor.
- Merge it into another organisation’s logo or create a new composite mark.
PNG or SVG?
Using our identity.
The Discover Peterborough identity is available for appropriate partner, promotional and media use where it helps audiences discover the city and its offer.
Where attribution is appropriate, please use:
Discover Peterborough is Peterborough’s independent destination management organisation.
If you are planning a campaign, partnership, publication or co-branded project and need advice on logo placement or suitable artwork, get in touch.
hello@discoverpeterborough.co.uk →